About
MIDO Car Rental
From the heart of "Omotenashi" to an impression in the "Smile of Siam"
MIDO Car Rental was inspired by Kenji Midorikawa, a car rental industry expert from Japan. With more than 10 years of experience working at leading car rental companies in Japan, he has absorbed excellent management standards, punctuality, and meticulous attention to detail in what is called "Omotenashi" (service from the heart).
The Starting Point in Thailand
A few years ago, Kenji had the opportunity to travel and relax in Thailand. From the moment he stepped off the Thai Airways plane, he was touched by the warmth and genuine welcome. Throughout that trip, whether it was staying in hotels or renting a car to explore on his own, he didn't just see beautiful tourist attractions, but he witnessed the "charm of Thai people" and "Service Mind" that cannot be found anywhere else.
I fell in love with the spirit and flexibility of Thai people. It is a service that is lively and always makes the recipient feel special.
That impression changed from being just a visit into a determination to relocate and establish a business that would be a "bridge" connecting Japanese safety standards with the warmth of Thai service spirit.
Why Choose MIDO Car Rental?
The word "MIDO" comes from "Midori" in Japanese, which means green, and is our brand's signature color. It represents:
Safety
Like a green traffic light that allows you to travel with confidence
Freshness
Every car of ours is maintained to be clean and new according to Japanese standards
Eco-friendly & Friendly Service
Service that is friendly to customers and the environment
Our Mission
We don't see ourselves as just a car rental company, but as a travel companion who will make your driving experience in Thailand as smooth as possible. By bringing an efficient car rental management system from Japan combined with the flexible and genuine care of Thai people, we deliver the best travel experience to all our customers, both Thai and foreign.
MIDO Car Rental — Japanese standards, Thai heart, for every journey of yours
The Story of MIDO Car Rental
10 trips, 10 companies, and 1 impression that became the beginning
The beginning of MIDO Car Rental did not start in a conference room, but on the roads of Thailand. Kenji Midorikawa, a car rental industry expert from Japan with over 10 years of experience.
With a passion for driving and wanting to study the Thai car rental market deeply, Kenji traveled to Thailand 10 times. Each time, he chose to "rent a car and drive it himself" with a secret personal mission: to rent cars from 10 different companies to compare service standards, operational systems, and car quality.
The Meeting of Two Professionals
After trying services from various car rental companies, Kenji found that each had different strengths, but only one company made him feel standards closest to leading companies in Japan: EXCLUSIVE car rental. He was impressed by their punctuality, perfect car condition, and most importantly, the "transparency of rental terms," which had been the heart of what he valued throughout his work in Japan.
This impression transformed from "customer" into "inspiration." Kenji decided to arrange a meeting with Chatcai Khottha, the executive of EXCLUSIVE car rental, to share his admiration and aligned vision. From a conversation filled with friendship and determination, the two agreed to collaborate and create a new phenomenon in the car rental industry under the brand "MIDO Car Rental."
Our Vision and Next Steps
MIDO car rental was founded on the foundation of trust, with the word "mido" (from Midori meaning green) representing safety and sustainable growth. We have clear goals to elevate car rental standards in Thailand:
- Short-term Goal
Build confidence and expand our fleet in Thailand to reach 1,000 vehicles to support every travel need with international standards
- Long-term Goal
Within the next 5 years, we are ready to take this success and unique business model back to open the market in Japan, which is 8 times larger than Thailand, leveraging Kenji's area expertise and Chatcai's management strength
Why Choose MIDO Car Rental?
We are not just a car rental company, but a perfect blend of "Japanese standards and refinement" with "Thai flexibility and service heart." Every step of ours is designed to ensure your journey is smooth, safe, and most worthwhile.
MIDO Car Rental — Japanese standards driven by a Thai heart
Our Car Rental Partners
MIDO Car Rental is a car rental brand that combines Japanese service concepts and management standards with warm Thai service. We prioritize safety, punctuality, car quality, and customer care in every detail.
MIDO Car Rental started from the vision of Kenji Midorikawa, who has over 10 years of experience in the car rental industry in Japan, and wanted to bring Japanese service standards to develop the car rental experience in Thailand.
MIDO's strength is implementing the concept of Omotenashi, or service from the heart, in customer care, while prioritizing clean cars that are regularly maintained, punctuality, and clear service terms to give customers greater confidence when traveling.
MIDO Car Rental supports various travel types, including self-drive rentals, daily rentals, monthly rentals, rentals with drivers, and airport pickup and drop-off services. Customers can choose services that suit their travel duration, budget, and travel style.
The word MIDO comes from "Midori" in Japanese, which means "green," and is our brand's signature color. It represents safety, freshness, and friendliness, which are key concepts in MIDO Car Rental's service philosophy.